Pay by Card Launch

Pay by Card was a greenfield product at Transfez — no existing user base, no playbook. The challenge was standing up acquisition, activation, and retention simultaneously while building out the product marketing function.

I designed the end-to-end growth stack: performance marketing channels (Meta, Google, programmatic), onboarding sequences, and lifecycle voucher campaigns targeted at first-transaction conversion. The automated voucher campaigns alone lifted first-transaction conversions by 400%.

Year one finished at over 1,000% annualized CAGR. The second half held 88% annualized growth — a signal that the retention loops were working, not just the top-of-funnel.