Fifteen years across fintech, ride-hailing, and P2P lending in Southeast Asia and Europe. Writing publicly about what actually moves the needle.
Read recent writing →Launched Pay by Card into Southeast Asia. Built the acquisition stack, the activation loop, and the retention frame from scratch. Held 88% annualized growth into the second half.
Pay by Card launch · Transfez
Designed cashback cohort experiments that shifted retention by 50 percentage points. Targeted, not blunt. The unit economics held.
Cohort experimentation · Akseleran
Grew new user acquisition 27% YoY across Singapore, Thailand, Vietnam — while reducing marketing spend by a third. Channel discipline at scale.
Regional expansion · GOJEK
Pick what fits where you are.
A senior brain on call.
Series A/B founders making consequential growth bets. New VPs of Growth in their first 90 days. Teams missing senior leadership in the room.
Two 60-minute calls a month, async Slack and email between. Three-month minimum, then month-to-month.
$2,000 – $4,000 / month
A scoped piece of work, shipped.
Series B+ companies with a specific growth problem and budget to solve it. Founders who want a senior operator embedded for a defined window.
Six to ten weeks. Scoped engagement, concrete deliverable — an audit, a regional playbook, a retention diagnostic. Outcome-defined, not hour-billed.
$20,000 – $45,000 / sprint
Recent Writing
MAY 2026
Activation feels like the lever because it moves. Retention is the ceiling that defines unit economics — and almost nobody names the behavior driving it.
Read essay→APRIL 2026
What changed when we stopped treating them as margin leakage and started designing them as the activation loop itself.
Read essay→APRIL 2026
The cleanest dashboard I ever built told me the wrong story for nine months. The lessons cost real money.
Read essay→I respond within two business days. No discovery-call gauntlet.
Email Andre →